About AqTronics Technologies Pvt Ltd :AqTronics Technologies Pvt Ltd is an
innovator in the distribution and marketing of semiconductors, passives,
interconnects, electro-mechanical, IT and enterprise products. It is a focused
demand creation distributor for India markets.
Aug 2009: AqTronics-Mouser eye growth opportunities for components distribution in India!
to distribute Mouser"s components in India
recently entered into an agreement with Mouser Electronics Inc., a leading
global distributor of electronic components.
the agreement, AqTronics will distribute Mouser"s electronics components in
India. All of Mouser"s components are available through AqTronics through INR
(Indian Rupees) and USD (US dollars) with Modvat refund.
Electronics is one of the fastest growing global catalog and web based
distributors in the electronics industry. The company is focused on the rapid
introduction of newest products, leading edge technologies, and world class
is specially focused on design engineers and buyers demanding small to medium
quantities of the latest products. Hence, Mouser provides customer-focused
is also an authorized distributor for over 390 industry leading manufacturers.
With a new catalog every six months, it ensures that the newest products are
added and the end-of-life products removed from the print catalog. Mouser’s
website features over a million products for easy purchase in USD, INR and with
Modvat refund through AqTronics.
of AqTronics-Mouser relationship
Prasad says: "AqTronics" focus is demand creation distribution. This calls
for supporting customers on the complete product development life cycle
Electronics will help AqTronics will support customers for -- functional
engineering, embedded development tool selection, bread board to engineering
BOM, prototyping with small quantities, and NPI or pilot production – broken
pack (Non MoQ, non MoV).
distribution and India advantage
the global components distribution market, according to Mouser, the
semiconductor markets globally are estimated to be $1.2 trillion.
Indian market share in percentage terms is said to be lesser than 2 percent of
the world TAM (total available market). According to the companies, this calls
for tremendous growth opportunities for components distribution in the Indian
the India advantage comes into play!
with the second largest population in the world, and a huge talent pool of
engineers, is a promising market. Especially, in the R&D activities, there
are a lot of technology companies in major cities such as Bangalore, Chennai,
will focus and continue to put an effort into developing this market. Mouser is
very excited about the growth in the Indian market and the opportunity to bring
its world class product line card to the region.
strategies to tap Indian market with Mouser
to Ranga Prasad: “Mouser will re-inforce resources in India by increasing its
presence through partners, e-marketing through the Internet, e-magazines and
appropriate search engines. Mouser"s focus is on bringing the "newest parts for
the newest designs", and ensuring that the engineering community is best served
with all of the latest parts.
support this, AqTronics, and also Mouser, will update their website daily with
new parts and components from over 390 major manufacturers. There will also
also be a fully updated catalog in India every six months.”
India in the electronic components space also calls for having a dedicated warehouse
at some point of time. Since customer support is one of Mouser"s strength, the
company is serious in its approach toward India, and will provide its best
services for after sales support.
appropriate resource to support customers is Mouser"s belief. Therefore, it
will not neglect the needs of adding a warehouse wherever and whenever
required. It also partners with FEDEX for international operations and has a
three-day shipping from Texas, USA, to its customer base in the region.